The Gucci brand which has made its name as one of the top brands in the world, founded by Guccio Gucci in 1927, and taken over by Creative Director Alessandro Michele in 2015 has entered 2018 in grand style. Yes, you heard me right!. The Italian Luxury Brand has done a bunch of ad campaigns of recent, in one of which, the brand paid homage to the black disco culture, where it featured all black models. An action which was quite significant and idealistic.
The popular brand has brought back designs worn in the 60’s and 80’s in grand style a large number of International and African celebrities have been seen rocking the brand in 2018 Pop Queen Beyonce who has been seen on many occassions on the having on the designers cloth, has cited that it is one of her absolute favourites. Hip hop artistes like Migos, Gucci Mane, and French Montana among others have been sited as they championed the brand.
The energy carried by the brands revamp has also rubbed off on the Nigerian celebrities, who are all being blown away by the euphoria and positive energy being carryed by the 2018 Gucci wind. The trend didn’t go by the Nigerian celebrities, as they are rocking the designers which costs about 135k for a headband, and about 1.5m for sweaters, similar to the one Wizkid wore for his concert that held in December. celebrities like Davido, Wizkid, actress Tonto Dikeh, media babygirl, Toke Makinwa, Hushpuppy, and ofcourse Tiwa Savage who rocked the soundcity mvp awards looking like a bag of money as she was dressed from head to toe in gucci outfit.
Emeka Smith, a Celebrity stylist and sunglasses designer, expresses his thoughts as to why literally everyone is wearing Gucci, as he explains; “Not many people know that Gucci is an integral part of ‘the culture’. It has always been significant from very early on in 90’s rap and in 2017 when Dapper Dan was brought on to join the Gucci team, it made a huge impact on the power of black culture and catalyzed Gucci, the new wave.”
The price of the designers cloths doesn’t seem to slow down the market for these ones, as they flaunt their looks. It is evident that putting on that designer cloth puts the wearer in some form of Gucci Elite Club.